How well is your product strategy capturing your market opportunity?

As I work with clients evaluating their product strategies and associated commercial performance, one of the first topics we explore is product management. Though many organizations have product management processes that drive their product strategy, the maturity of those processes can limit the organization’s market capture and revenue. For example, a company may be adept at driving product requirements through agile development, but may not routinely assess the commercial impact associated with those investments. Or the company may be heavily focused on what customers want, but may not be clearly differentiating between reusable product capabilities and customer-specific needs.

In the video below, I share the ten most common gaps we see in the way organizations approach product strategies. Do any of these apply to your organization?