Pamela inspires, empowers, and educates business and social entrepreneurs to develop innovative approaches to solve the world’s problems. The impact of her work spans a broad spectrum – private sector, nonprofit, government, communities, public health, economic development, and academia – instilling an entrepreneurial mindset and skillset to create sustainable results. Pamela guides people and organizations in strategy development, leveraging entrepreneurial approaches to increase competitiveness, enhance financial growth, and maximize social impact.

Before joining CREO, Pamela spent 17 years with the Frank Hawkins Kenan Institute of Private Enterprise at the University of North Carolina at Chapel Hill as Managing Director of Consulting. She founded Santos Consulting in 2001 to drive social impact as an advisor to mission-driven organizations. Pamela learned to address social and economic issues using the tools of business and entrepreneurship while serving as a Peace Corps volunteer in the Dominican Republic and has since dedicated her career to helping entrepreneurs and organizations make a powerful impact.

Pamela has an MBA from the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. She serves as Social Entrepreneur in Residence for the Shuford Program in Entrepreneurship at UNC, advising and mentoring student innovators creating businesses with a social mission. As Professor of the Practice, she has taught Social Ventures in the Shuford Program since 2012.