Will comes to CREO with a track record of providing insightful, data-driven recommendations to shape strategic direction. He delivers value-added solutions by leveraging 10+ years of extensive market research, data analysis, product life cycle management, and corporate strategy, along with outstanding relationship-building skills. Will is passionate about technology-enabled business transformation, and he is a bilingual Spanish–English speaker with working knowledge of Portuguese.

While Will’s career started as an IT consultant focused on the manufacturing industry, his work shifted to Economic and International Development after receiving the prestigious Rotary World Peace Fellowship. Afterwards, Will worked as an Industry/Product Manager for one of the leading global providers of construction products technologies where he was responsible for a $10M portfolio. Since relocating back to the Raleigh-Durham area, he has worked in Strategy Consulting, helping national and international clients with their most challenging business transformation and process improvement projects.

Will earned his MBA from Kenan-Flagler Business School at The University of North Carolina at Chapel Hill, with concentrations in Strategy and Sustainability. He also earned a Master’s degree in Economic Development from The University of North Carolina at Chapel Hill and a B.S. in Systems Engineering from U.P.S.A.