Many people may recall Rahm Emmanual famously saying “don’t waste a crisis” with regards to the 2008 financial crisis. His point was that a crisis gives us an opportunity to re-evaluate our current state, and to potentially do things we could not do before. The phrase did not originate with him, though, with previous attributions going to Winston Churchill in the 1940s and a medical writer in the 1970s.

CREO has recently developed a service offering to help organizations begin to scale up their operations from the coronavirus disruptions. We see this as a clear opportunity to not waste a crisis, and instead transition from “back to normal” to “unleashing a better normal.” The video below summarizes the approach. For more information, simply contact us today.